The cannabis community has oft been criticized as one riddled in cliché. Branding and marketing have certainly come a long way in recent legal year, but the emerging industry is not out of the woods just yet.
According to the United State Patent and Trademark Office, 44 percent of marijuana companies use a cannabis leaf as part of the logo. That means nearly half of the industry’s registered companies (a likely moderate sample size) use a similar logo.
That’s a stunning number and one that dwarfs even barber companies that use striped poles in their logos. Here’s a breakdown of how this compares to other nationwide logo clichés:
Chart via Slate
Moreover, the marijuana leaf wasn’t even registered for a single logo until 2004. In a little over 10 years, that logo went from a 0.0 percent register rate with the USPTO to a 0.2 percent rate of new registered logos. That number will probably only continue to climb.
Is it a big deal? As sociologist author, James Bowie notes, probably not just yet. But as the industry continues to grow and competition becomes even more fierce, that logo could lead to some legitimate confusion for consumers. And that confusion could lead to some major brands losing business.