Health Canada Says No To Advertising Weed

Health Canada Says No To Advertising Weed

This week, Health Canada issued letters to medical marijuana providers warning them to stray away from sexed-up advertising that make their products look and sound appealing. The new set of regulations is set to take effect on January 12 and will threaten to take away licensing for noncompliant marijuana distributors.

Health Canada is Canada’s federal department responsible for overseeing public health concerns, and has recently taken a firm stance on what can and cannot be used in marketing marijuana products. The department reached out to 20 distributors in personalized letters warning of the tightened regulations. The strict guidelines dictate how products are displayed on websites, social media, and even restrict linking to third-party sites and services.

Health Canada says, “The information provided by licensed producers to the public should be limited to basic information for prospective clients such as the brand name, proper or common name of the strain, the price per gram, the cannabinoid content, and the company’s contact information.”

This comes in stark contrast of some Canadian marijuana producers’ lofty goals. We recently took a look at what may be deemed as Canada’s luxury marijuana brand, Hydropothecary, which will likely suffer from these type of restrictions in marketing language. However, dispensary owners are remaining optimistic.

Marc Wayne, CEO of Bedrocan Canada said, “We welcome the clarity and enforcement … and the level playing field.” Ottawa lawyer Trina Fraser says that the words treats, relieves, and prevents may be out-of-bounds when describing medicinal properties of different strains. With little information about how the strains work available to the public, distributors may turn to a one-on-one consultative experience that guides medical patients to the right strain.

Currently there are only 22 licensed medical marijuana providers in Canada, but around 1,000 are in line behind them. Though Health Canada hasn’t yet limited the number of cannabis producers for the country, they will likely continue to tighten regulations in an effort to raise standards for providers.

Photo Credit: Rock & Roll Canada

Canada’s Luxury Marijuana Brand

Canada’s Luxury Marijuana Brand

What looks like Canada’s most promising premium marijuana brand has recently received a license to produce medical marijuana. The brand hasn’t yet acquired the licensing need to sell marijuana, but will likely receive the go-ahead after necessary government testing.

Hydropothecary’s co-founder Adam Miron says that there is still unmet demand in Canada, most notably in high-quality marijuana. The Quebec-based company has been around for a little over a year and a half, but has already begun branding their product and the experience they hope to offer customers.

With premium products come premium prices.

4 Marijuana Strain Logos

The company has created what looks to be 4 distinct experiences with their product, all priced at 2 to 3 times higher than what other retailers might charge for a gram. Ranging from $26 a gram to $32 a gram, the company offers a different strain for every part of the day.

From their packaging previews, each one-gram sample looks akin to what craft brewers or Scotch lovers might receive in holiday gift set. The discreet boxes and velvet lined interiors could be mistaken for jewelry boxes.

The pricing will be justified in their superior customer service. Hydropothecary’s Adam Miron says the company guarantees supply, delivery, and around-the-clock service. For Canadian medical marijuana patients looking for premium product and guaranteed access to their meds, this could be the go-to.

Though not yet permitted to sell, it is likely that the company will receive approval to dispense medicine in the next two months. With their grows in progress now, their By The Bud website says they will be ready to go just 77 days from right now. That’s just enough time to turn around a quick harvest.

As the medical marijuana industry becomes more saturated in North America, discerning consumers will likely demand the option of premium products and the premium branding that comes along with it. It looks like Hydropothecary will be there to meet those demands.

via: Ottawa Citizen

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