Legalized cannabis has emerged as a big factor in the decision by tourists to visit Colorado, a newly-released study has found.
The survey, commissioned by the Colorado Tourism Office and shown at a meeting of the office’s board of directors, questioned summertime visitors to the Centennial State. The study found that the state’s cannabis laws influenced tourists’ decisions nearly 49 percent of the time.
“I think definitely the laws are having an influence when people are considering Colorado. We can see that it’s still not a large percentage in terms of what people are doing, but it’s become more of a motivator for those who want to do it,”
reported Denise Miller, the tourism surveys director for Strategic Marketing and Research Insights. “It’s certainly having some influence –both, I think, positive and negative — on that decision process.”
Yet while cannabis remains highly popular among the state’s visitors, experts in the state have voiced their support for increased education on the matter for those tourists looking to make the trip.
“Shatter, wax, hash, dabs, and transdermals. Our visitors have no idea what the modern industry has in the stoe for them and they are really lacking that education,”
said Danny Schaefer, owner of the cannabis organization My420Tours.
“Consumption education is absolutely necessary.”
Interestingly, while the state’s cannabis laws were found to be correlated to increased tourism, the number of tourists in the survey who claimed to have actually visited a dispensary numbered only 8 percent – the same number that said they visited a dispensary last year.