Colorado’s recreational marijuana market has given rise to an important role of any consumer market: the critic. While bong smoking bros may have been arguing over strains between mouthfuls of Doritos for years, The Denver Post has elevated this role to a position more similar to a sommelier.
Jake Browne of Denver had a winding career path up until his new role as The Post’s Marijuana Critic. He first started dabbling in the weed business by helping a friend open a dispensary, managing the books. Browne went on to become the dispensary’s marketing director, then general manager. Soon after he started a blog and kicked off his own consulting business.
When The Cannabist’s Editor Ricardo Baca saw Browne’s resumé he was sold. Jake’s industry experience set him apart from what we would assume to be a mile-high stack of resumés for for the world’s most ideal stoner career. Browne has a distinguished palate and uses it to describe the most subtle of flavor differences between strains. He explains:
“In the same way that pinot grigio and pinot noir may sound similar but are completely different, names like Lemon OG and Lemon Skunk are very different strains with very different flavor components and completely different highs.”
Although Browne likes to give readers a well-crafted and detailed description of different flowers, he tries to avoid the pretentious and cliché connoisseur language. He writes for newbies and stoners alike, giving a lot of attention to smells, flavors, and effects, all the while looking for bugs, mildew, and other signs of inferior products.
As marijuana continues to filter into the mainstream, it’s certain that Jake won’t be the last of his kind. “I feel lucky to be this person in the middle of a historical moment, and I don’t think we’ll see anything really comparable to it,” told the New York Times. We think he’s right.
via New York Times