A marijuana education campaign launched this week in Colorado aims to remind residents and tourists alike exactly what the state marijuana laws entail. The $5.7 million campaign is called “Good to Know,” and is the first to be funded by recreational marijuana taxes.
The campaign is not a response to the lawsuit filed against Colorado by Oklahoma and Nebraska for legalizing marijuana, but it does help to educate the public on the two angry states’ biggest complaint — cannabis purchased legally in Colorado is crossing state lines. Many people do not realize, or choose to ignore, that it is illegal to carry Colorado cannabis into a neighboring state. This ad campaign hopes to nip such ignorance in the bud.
Colorado’s chief medical officer and director of the Colorado Department of Public Health and Environment, Dr. Larry Wolk, described the campaign style as “bright and neighborly.” The organization behind the campaign, the CDPHE, wanted to be able to appeal to all people with these ads while exuding a positive nature. The group wanted to avoid turning people off with ads that seemed more like a lecture.
This campaign aims to remind people that:
- It is illegal to carry Colorado cannabis out of state.
- It is illegal to give cannabis to anyone under the age of 21.
- It is illegal to smoke cannabis in public.
- It is illegal for any person under the age of 21 to have, purchase or use cannabis (without a physician recommendation).
- Adults should keep their cannabis locked up and away from minors.
The “Good to Know” campaign has launched 7 different ads to be read on the radio with a unique musical styling that is said to resemble that of a good old fashioned hoedown. All of the released advertisement illustrations are shown below:
The campaign also provides any person who visits the website to access a downloadable law fact card. The fact card lists five important legal reminders:
photo credit: goodtoknowcolorado.com