The newly budding cannabis industry has birthed many “firsts” while making smooth strides from counter-culture to mainstream. So far, the first airplane made from industrial cannabis has emerged, the world met the first weed critic, and the first-ever marijuana credit union has been federally approved.
Now, courtesy of Racked, the industry has also introduced the world to the first-ever “weed style writer,” Katie Shaprio. So does the boss of a marijuana-style writer expect that she might smoke cannabis while on the job, and does he approve? Shapiro enthusiastically says, “Yeah!”
Shapiro has not always been immersed in cannabis culture. She was born and raised a mid-western girl in Ohio, and moved to New York city to work in the fashion industry as an adult.
Then in 2007, she planted a flag in Denver, CO to set up shop as the PR director for Denver Magazine. Being in Colorado for seven years, Shapiro told Racked that she has had the unique pleasure of watching as the world of marijuana has grown from medicinal usage only to the booming retail industry it is today.
Watching this development, and recognizing a window of rare opportunity encouraged her to reach out to Ricardo Baca, editor-in-chief for The Cannabist, Denver’s most respected marijuana publication. She brought her idea for a marijuana-style section to Baca in December. Shapiro said, “He let me run with it,” and she has not looked back since.
Among other assignments, Shapiro enjoys doing her “Shop Sesh” interviews. For this work, she said “I visit Denver-based artists and designers, people who are culturally involved in the community and are proud pot smokers. We do an in-person Q&A and we usually share a smoke during an interview.” She also focuses on how big-name and boutique designers are incorporating cannabis culture into their styles, and covers the moves of celebrity cannabis enthusiasts.
But it’s not only about clothing and accessories, says Shapiro, there are “THC-infused topicals” and edibles too, which she anticipates seeing on department store shelves one day. Shapiro explained her thoughts on how fashion will organically embrace the marijuana culture to Racked,
“I think it’ll be more about the lifestyle and the trends coming back into fashion instead of just stamping a leaf on something. Fashion will pick up on what’s happening and incorporate it in its own way.”
Shapiro’s story is a great reminder to all people, especially females, that it’s important to strike while the opportunity-iron is hot because it just might work out for the best.
The cannabis industry is estimated to introduce up to 200,000 new jobs in the future. If the titles that have already made their way to the forefront are any indication of the future, it will be very exciting to see what comes next.
photo credit: Randall Malone at L’Eagle