The pro-marijuana legalization campaign in Oregon, Yes on 91, has incorporated a creative strategy into their mission to encourage registered voters to exercise their rights by using a clone-able Facebook app.
How does it work?
First the app matches contacts from your Facebook account to the list of registered voters in the state of Oregon. Next, the app will show you which of your Facebook friends are registered to vote, but who have not yet submitted a ballot. Lastly, it will give you the option to send a private Facebook message to each friend, reminding him or her cast their vote.
Once registered voters have cast a ballot, the registered voter website marks the person as having voted, so this app will only match people who have not yet voted. Do not fret, it does not show who or what a person voted for. This app can be added to Facebook by going to DidTheyVote.org. People can find out whether or not their friends have voted yet, and then politely or overwhelmingly remind that person to exercise his or her rights as an American.
One fan of the app, Sarah Duff, a volunteer with the campaign supporting Measure 91, told the Daily Journal,
“This kind of app is great because it helps me do all the things I would do anyway, which is remind my friends to vote.”
The organization anticipates this reminder tool to appeal especially to young voters, and are excited to see the results next week.
photo credit: Getty