Wiz Khalifa is the newest performer to cash in on the $5.4 billion legal cannabis market, announcing an exclusive partnership with Colorado’s River Rock Cannabis of Denver.
“These products have taken years to perfect,”
“I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”
Khalifa takes a different approach to cannabis than some of the other performers who have launched cannabis brands, like Snoop Dogg (Leafs by Snoop) and Willie Nelson (Willie Nelson’s Reserve Line), in that he works to educate people about the plant and is a proponent of federal policy reform in the United States.
Norton Arbelaez, founder of River Rock dispensaries, explained,
“It’s been a pleasure working with Wiz to create these products not only because of his respect for the plant, but also because of his commitment to political reform.”
As of now, a strain called Khalifa Kush is available at some medical cannabis dispensaries in Southern California, but April 20 will be the first time Wiz branded products will be available for purchase to both medical patients and recreational consumers, as River Rock is licensed to sell to both.
photo credit: scoremoreshows