You can finally some Tommy Chong while you watch Cheech & Chong. The stoner legend officially released his line of cannabis, Chong’s Choice, last week in Portland, Oregon.
A partnership with Oregon’s Shango dispensaries, Chong’s Choice is now available at all five Shango locations in the Portland area. Perhaps cannabis’ first truly national brand, Chong’s Choice also appears available in quite a few California locations, one Arizona location, and plans to spread its wings to Colorado, Arizona, Montana and Washington.
Chong’s Choice offers a wide array of products like pre-rolled joints, flower, vape oil cartridges and THC breath strips. The brand features a smiling, 77-year-old Tommy Chong and a clean, modern design that definitely signals the commercialization of cannabis.
Here’s a look at the pre-rolls:
While not the first celebrity cannabis line to launch–that would be Snoop’s Leafs–Chong’s Choice seems like the brand with strongest foothold in numerous legal and medical marijuana states. The cult figure will soon have more company from the likes of Willie Nelson, Wiz Khalifa, Whoopi Goldberg and more, but for now, looks like the early leader in the cannabis clubhouse.
You can call it capotalism or you can just call it the natural progression of an industry that is reaching its inevitable potential and fate. Whatever you call it, it’s impossible to fault one of the original cannabis crusaders for achieving what he’s worked so hard to earn.
Stay tuned for some reviews of Chong’s Choice in the near future!