High Times Magazine staff have acted swiftly and already found a new home for this year’s annual April 20 (4/20) Cannabis Cup Celebration in Colorado — Pueblo.

The Southern Colorado city has stepped in to save the day and will reportedly host the event from April 16 through April 20 at a family owned outdoor entertainment venue called “The Yard” just miles outside of Pueblo.

According to a statement from Pueblo County, “Pueblo County Planning & Development Department received a Special Event Permit application by Tommy G Productions for an event beginning on April 16, 2016 and ending on April 20, 2016. On Monday, February 22, 2016, when the Pueblo County Planning & Development Office learned that Tommy G Productions was not the event promoter, P&D asked that the application be revised and portions of the application be re-submitted by the true applicant High Times.”

After Adams County officials denied High Times a permit to host the company’s annual 4/20 Cannabis Cup celebration at the Denver Mart (the site of the last two years’ Cups), organizers from the media giant had to act swiftly. While not the most convenient location, Pueblo has a reputation as very cannabis friendly and is home to many marijuana grows and businesses.

Located 114 miles south of Denver, Colorado, the new location means a longer trek for many industry figures that call Denver home. Considering the event’s annual massive attendance and vitality to the industry, it is likely the event will still draw 30,000+ visitors in two months time.

The Yard is owned and operated by the Giodone family, who also own the Best Budz dispensary, which is not so coincidentally also located on The Yard’s site.

Hopeful attendees can begin purchasing tickets through the Cannabis Cup website in the coming weeks.

Bernie Canter

Image via High Times Instagram

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