Last Friday, Colorado Governor John Hickenlooper signed a bill into law that effectively bans any THC-infused gummy products that resemble bears, animals, fruits and even people.
Citing concerns that these edibles are too enticing for young children, the new law will force some edible companies to change their designs. The law goes into effect on July 1, so companies have a little over two weeks to acclimate to this change.
Since legalization, Colorado’s world-leading regulation of cannabis has been a constant, fluid work-in-progress that adjusts on the fly. While many consumers may be sad to see these playful edibles leave the market, this change represents the natural evolution of a legitimate industry.
While cannabis chocolates may be here to stay, the future of ingestible cannabis products may very well be in bland pill capsules and tincture bottles that represent pharmaceutical products. Keeping edibles out of young children’s systems should and will remain a priority.