Dave Peck, the former Global Director of social and digital media marketing at PayPal, is taking his experience as a Silicon Valley veteran to the cannabis industry.

Peck’s new role as CMO at Kind Financial will call upon his wealth of experience working in digital marketing. Kind Financial is devoted to helping the cannabis industry thrive, consulting with companies on how to handle their finances, steer through regulations, and maintain growth in an ever-changing market. Their Agrisoft app tracks a cannabis business’ finances from “seed to sale,” something particularly important for cannabis businesses who need to document their activities while under heavy regulation.

“My job is to make sure everyone knows about what Kind Financial offers and I plan to build on its existing momentum by developing and executing both traditional and digital marketing campaigns,” said Peck.

Kind’s founder and CEO David Dinenberg recognizes Peck’s experience with the digital transaction sector, which has grown from the startup-level to a multi-billion dollar industry in less than two decades, something the marijuana business is poised to mimic.

“…he’s worked not only with a tech giant in the payments space but also with other widely recognized brands, and built a stunning track record in every position,” said Dinenberg. “I believe Dave will continue to be a trendsetter in tech and now in the cannabis industry. It takes someone with a unique vision, understanding, and entrepreneurial spirit to be the first.”

Peck is one of several executives who have left mainstream corporate positions to join cannabis startups. Alan Gertner left his position at Google last year to launch Tokyo Smoke, a cannabis brand aimed at the luxury market. From the financial sector, Derek Peterson and Mike Nahass founded Terra Tech in 2008, which has grown into a publicly-traded company with multiple brands in both the recreational and medical marijuana spaces. These leaders in their respective fields are being drawn to the opportunities of a new market, allowing them to shape a new one rather than trying to evolve an established one.

“I love being a part of a team that is solving an industry problem and doing it better than others,” said Peck.

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