Despite the media frenzy over candy “laced with marijuana” this Halloween, the city of The Colorado Children’s Hospital reported no accidental consumption this weekend. The vastly overblown story broke when the Denver Police Department handed of their video warning about the close resemblance of infused-edibles to Halloween candy.
Media outlets ran with the story, spreading fear to local parents and onlookers from across the country. Although industry experts are working furiously to inform consumers and give a sense of transparency to the marijuana industry, fear pervades the media portrayal of mainstream cannabis.
Joe Hodas, from Dixie Elixirs told Colorado’s 9 News that, “While it is of course great to feel vindicated as an industry that no kids were given marijuana candy illegally, we are first and foremost members of our own communities – we are neighbors, families and friends. As such, when I woke up to check the news this morning to make sure that our worst fears had not somehow materialized, there was no sense of relief, but rather it was sadness for all of the horrible auto accidents that had occurred overnight.”
Hodas is on the front-lines of edibles safety and it seems that Halloween this was another small victory for the edibles industry. The concerted effort for safety in cannabis consumption has lawmakers and dispensaries alike looking for ways to protect the public. Producers are releasing releasing the low edibles, informing consumers about how to tell the difference, and a pushing to change packaging requirements to keep patients and consumers safe.
With several more states voting on legalization next Tuesday, Colorado has proven once again that legalization is a workable solution.
Photo Credit: Salon.com