If you heard that Jay Leno was driving a cannabis car, you may imagine something like the van from Dumb and Dumber, affixed in plant leaves. However, the truth is that the vehicle in question is a 2017 Revival. The 2017 Revival appears identical to any smoothly curved, fast-running auto of its type. There are no hastily assembled leaves or coiled hemp ropes eclectically fastened on the body of the automobile. Rather, the cannabis in question is a plastics-like product fashioned from woven hemp.
Millions of fibers of industrial hemp, cannabis sativa plants which contain only trace amounts of the psychoactive cannabinoid THC, create the elegant plastics design. Recently, former Dell executive Bruce Dietzen introduced and sold Jay Leno on the vehicle in a CNBC segment. The two went through a rigorous testing process while Dietzen described the sporty car. While Dietzen’s idea was innovative, a famous American Industrialist inspired Dietzen. According to CNBC’s piece on the cannabis car,
“Henry Ford manufactured the original hemp car all the way back in 1941. The father of the Model T was an advocate for both producing and fueling cars entirely with plant material.”
Ford advocated using plant-based materials as sources of fuel and structure long before notions of climate change entered the picture. Based on reports, Dietzen crafted “the world’s greenest automobile, a car made of hemp.” While taking the 2017 Revival for a spin, Dietzen gave a nod to Henry Ford, then explained the benefits of the alternative vehicle. As the CNBC broadcast revealed, the average car produces 10 tons of air pollutants. In contrast, the 2017 Revival is a carbon-neutral vehicle that emits no air pollutants. On paper, the 2017 Revival is the top of its class.
Naturally, Leno cruised at high speeds and the engine’s horsepower paralleled that of a standard sports car. While driving, Leno wondered whether the vehicle will produce clouds of marijuana smoke if involved in a fiery crash. Dietzen informed him that the car’s structure had no connection with psychoactive cannabis, aside from its composition.
Following that, Leno questioned the vehicle’s durability. First, Dietzen pounded on the hood of the Revival, demonstrating its strength. Leno followed suit and began clapping the car with some resounding blows. As it turns out, the hemp-based body sculpting material is ten times stronger than fiberglass, according to the information released in the CNBC report. One witnesses the strength by watching the two grown men fail to produce any impact upon the hood of the vehicle. Needless to say, Leno bought the car.
With such a fascinating car on the market, one’s curiosity arises regarding the price tag. The 2017 Revival runs in at $40,000 with the standard model. Leno’s customized car cost $200,000. In terms of the future of the vehicle, the retired Dell executive has a unique marketing plan. He’s looking at reaching the younger generation that’s concerned with their carbon footprint and able to splurge on an automobile that’s the first of its kind. He plans to target young, entrepreneurial types who see the value of the car and a healthier lifestyle.
Dietzen is reported to be less interested in profiteering and seeks to promote an innovation he believes in. He remarked, “‘I’m not going to go out there and get a bunch of people for financing who want to make quarterly numbers, because that’s a good way to sink a company. I’m doing it out of my belief in what needs to be done.'” In other words, Dietzen created the Revival for like-minded individuals who have the future in mind. The car is for the consumers, rather than the shareholders or investors. Or, one could say that the vehicle is ideal for those who want to invest in the planet.
This post was originally published on July 26, 2017, it was updated on October 5, 2017.