The last three months of the year are hectic in the cannabis industry with business conferences, cannabis competitions, and award ceremonies. November 2015’s calendar included a business conference and trade show in Las Vegas, a High Times Cannabis Cup in Jamaica and the launch of three celebrity cannabis brands — all in the same week.

Willie Nelson launched his brand, Willie’s Reserve, the same night that Julian Marley launched JuJu Royal vape pens. They hosted launch parties at different suites and clubs high up in the Rio Hotel and Casino in Vegas. Earlier in the week, however, Snoop Dogg launched his line of flower and edibles, called Leafs by Snoop. The launch party was a less-than-publicized private party hosted by Snoop and his Colorado licensed business partner, Livwell. Leafs By Snoop flower products initially received mixed reviews (click here to read a review of Leafs By Snoop Cali Kush).

The Dogg Treats edibles, on the other hand, I heard were quite good. So, I decided to sample the Cherry Fruit Chews one Saturday afternoon while I went to Bernie Sanders’ rally at the Denver Convention Center.

Dose

Each package of Cherry Fruit Chews Dogg Treats contains 10 chews, and each one contains 10 mg of active THC. I took one 10 mg chew while waiting in line, just as the doors were opened. When we got upstairs to wait in line for the metal detectors, I found the media check-in table. After I told them I freelance for a cannabis industry news site, they gave me my press pass and informed me that I could not bring any product into the event. So, I found a trash can and ate the second 10 mg chew that I brought with me, disposed of the box and went into the event.

Aesthetic

The packaging was cardboard with a very clean, sleek design. Pinching on the sides allowed me to slide out a plastic tray that contained the cannabis infused candy. It was definitely childproof and took me a good minute to figure out how to open it. Each piece was a creamy red and pink striped chew about the size of a Tootsie Roll.

leafs by snoop cherry chews review

Taste & Texture

The flavor was very clearly cherry. It played to my bias as artificial cherry is my favorite flavor of candy. It had a very slight cannabis flavor which was almost completely covered by the artificial cherry. It was chewy. Initially, it was tough — almost like a Laffy Taffy. As I continued to eat it, it softened up to the texture of a Starburst, but with more “bounce”, though not as much as a Hi-Chew.

Effect

Within 15-20 minutes, I felt a solid body high accompanied by a slight floating feeling in my head. Another 30 minutes in, my eyes felt extremely relaxed, but not droopy the way some edibles affect me. The high lasted a good five to six hours. I finally felt it start to wear off after the rally ended and I made the 30 minute walk back to the Highlands.

Summary

Overall, the Leafs by Snoop Cherry Fruit Chews provided an enjoyable high. The effects of two 10 mg chews was consistent with my experience eating 20 mg of other brands of edibles. It may have been a result of the THC, but I could really feel the energy of the crowd resonating with each emphatic point that Sen. Sanders made. It made me realize that I have not been this excited about an election season in many years.

Read the review of Snoop’s Raspberry Fruit Chews here.

Sohum Shah

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