Before science uncovered the benefits of cannabis, hip-hop artists across the country were rapping about the plant through upbeat tracks and dope beats. With legal marijuana laws spreading like wildfire, some rappers are seeing new opportunities that didn’t exist 10 years ago.
Hip-hop artists, like Snopp Dogg, are cashing in on the boom by releasing their own line of cannabis products. The only difference now is that anyone with a medical marijuana card or with access to a legal cannabis dispensary (in states with recreational laws) can get their hands on the goodies.
The latest rapper to enter the legal marijuana scene is Wu-Tang Clan’s Ghostface Killah, along with Killah Priest. The duo recently released a potent, 70 percent THC oil concentrate called Wu-Goo that is designed to be consumed with the Dynamite Stix vaporizer, the brand’s own portable vaping device.
The man behind Wu-Goo is Dr. Zodiak, a popular entrepreneur in the hip-hop community. In addition to contributing to the success of Wu-Tang Clan’s well-branded line (the company’s products come with a beehive theme and the crew’s iconic colors), the man responsible for bringing the rappers into the legal marijuana industry also helped Kurupt release his own offerings. For the West Coast artist, he helped produce Kurupt’s Moonrocks, a unified combo of Girl Scout Cookie buds and CO2 oil, finished with generous amounts of kief. Then there’s Moonwalk, or THC-infused “lean” (flavored cough syrup) that will surely make your night memorable- if you can remember it.
“We just do things the way they should be done organically. We’re not going to take Wu-Tang and try to turn it into Betty Crocker or something like that. We’re gonna keep it original and authentic and keep the fans happy. We’re not going to change for anybody,” said Dr. Zodiak.
Powering Successful Cannabis Partnerships
Partnerships with Dr. Zodiak are successful, because he makes sure that key aspects of the business are covered at all times. His role involves making sure the product is legit and ready for mainstream consumption, while rappers promote the brand via interviews and other social mediums.
Perhaps the most interesting part of the hip-hop community’s role in expanding legal cannabis is their newfound reach. Now, a 70-year-old senior citizen who has never heard of Wu-Tang Clan, but wants a potent dose of THC to help ease chronic pain-related ailments, can go into a medical marijuana dispensary and pick up a cartridge of Wu-Goo. After the purchase, the patient may get to know the brand a little bit better by reading the pamphlets and visiting the company’s website. This level of influence is not as common in traditional concerts and party events.
“I just think hip-hop is the number one way to brand weed. I think hip-hop and weed go hand in hand together, and they alway have,” explained Ghostface Killah during an interview with Vice.