New recreational marijuana edibles regulations in Colorado aim to prevent novice users from accidentally overindulging. Although it is not possible for a person to die from an accidental marijuana overdose, it may result in extremely unpleasant feelings of nausea, anxiety and fear. Some users suffering from accidental overindulgence have even mistaken these symptoms for those of a heart attack.
To combat this from happening to new and experienced users alike, the state of Colorado has rolled out educational campaigns and updated the recreational edibles packaging regulations.
First the “Start Low and Go Slow” campaign launched last year to educate users on the risks posed by the slower onset of eating marijuana edibles. It may take up to two hours to feel the full effects when eating cannabis, and there is no going back once a person eats more than they meant to.
Medical marijuana patients may require higher doses of THC, while recreational users may not have the same tolerance. While medical marijuana edibles can contain upwards of 350 mg in one edible, items sold in the recreational market can no longer contain more than 10 mg per serving.
Items packaged as a multiple serving unit are permitted in the recreational market as long as each serving is easily distinguishable, and consumers are not likely to be confused into thinking the entire package is one serving. If one item contains multiple 10 mg servings, they must be packaged in a child-resistant and resealable manner so that consumers do not feel like they must eat all items at one time. Liquid items like tinctures and beverages must come with a measuring tool so that consumers may easily identify exactly how much they are ingesting at one time.
One example of an edibles company that is leading the charge to meet and exceed the new regulation standards is Dixie Elixirs and Edibles, a popular Colorado producer. Dixie has recently released the One product line which caters specifically to the recreational market with a variety of products containing lower-doses of THC with 5 and 10 mg servings. Some of the low-dose products (pictured below) include the THC infused Relaxing Mints, Watermelon Cream beverage, and White Chocolate Peppermint square. On the Dixie website, a statement was issued explaining that, in the coming months, consumers can expect to see “all new packaging, new products and new formulations on existing products to make them even better.”