The queen of entertaining and retail, Martha Stewart, has her eye on a new realm to rule: the hemp-derived CBD industry. Partnering with Ontario-based Canopy Growth, Stewart’s name will be behind a new line of hemp CBD products designed for humans and animals.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart said in a statement. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Canopy Growth, the largest cannabis producer in Canada, is expected to benefit greatly from the lifestyle and merchandising expertise of an advisor like Stewart who has been a well-known and trusted name in households throughout the United States since the 1990s.
Just having Stewart on the team will increase the consumer’s trust and acceptance of Canopy’s CBD products when they become available.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” said Canopy Growth’s chairman and co-CEO Bruce Linton. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
The homemaking guru’s name is already behind a variety of products including shoes, cookware, wine, premium meats, and books, and she is not shy about her use of cannabis. “Of course I know how to roll a joint,” Stewart proclaimed in 2013, sparking an internet frenzy.
Entering the hemp-derived CBD industry is the natural next step for a successful businesswoman like Stewart. The line of Stewart-advised CBD products for pets is expected to be released first, and then the one for humans will follow.
This is not the first time Canopy Growth has recruited a celebrity collaborator. Snoop Dogg partnered with Tweed, a Canadian subsidiary of Canopy Growth, in February of 2016.