Whether or not this year’s Rock the Vote campaign video increases voter numbers at the polls in November, it is definitely the most fun and entertaining awareness video out there.
It is jam packed with celebrities stating for which cause they are ‘turning out’ to vote. Reasons stated in the video include education, gun control, reproductive rights, marriage equality, prison reform, and of course, thanks to rapper Lil John, marijuana legalization.
The Rock the Vote video campaigns aim to raise awareness of causes, educate voters before election day, and therefore encourage voters to exercise their rights as Americans. According the Rock the Vote website, the mission is:
“To engage and build political power for young people in our country.”
What better way is there to appeal to young Americans than with silly music-video fun and hash-tags? #TURNOUTFORWHAT
Considering that only about 40% of eligible voters actually ‘turn out’ vote in midterm elections, Americans, especially young ones, need all the reminders, motivation and encouragement they can get, no matter in which form it comes.
Photo Credit: Rock the Vote, Buzzfeed, breitbart.com