You’ve spent months building your brand’s social media following. After running many successful campaigns, your social accounts have become a major asset in your marketing mix. But what happens when all of a sudden you find that your incredibly valuable accounts no longer exist? How do you value that loss of customer traffic? Unfortunately this is a reality facing many businesses who use sites like Facebook and Instagram to brand themselves, especially in the cannabis industry. Among the major social media sites available for businesses, there is only one that guarantees your account won’t get deleted because of cannabis related content while also offering you a platform to reach millions of potential customers — MassRoots for Business.
Out of Arizona, it has recently been reported that Facebook systematically shut down nearly all Arizona-based dispensary accounts, despite their legal status and adherence to compliance policies. KTAR News spoke with Arizona Dispensary Association President J.P. Holyoak who said “There was no explanation provided, it was simply, “We have decided to suspend this account,””. As Arizona cannabis businesses, and other businesses throughout the country faced with account deletion scramble to salvage their social channels, MassRoots is continuing to build upon their industry-centered platform to provide relief, in addition to new marketing opportunities within an uncharted new industry.
Like other major social media sites, MassRoots for Business is free to use, making it ideal for small and large business alike to establish a presence that won’t eat into their budget. However, unlike other major social media sites, MassRoots provides a safe-haven platform for your brand, allowing you to reach potential customers that fit your key demographic without fear of getting deleted. MassRoots has also solved the advertising problem facing cannabis businesses by cultivating a robust influencer network across the web where brands working with MassRoots can place sponsored ads and posts seen by millions of potential customers, otherwise impossible on any other ad platform.
In addition to MassRoots being a sanctuary for businesses to reach new customers, they also offer brand tools to help organize, optimize, and maximize your success with features like advanced post scheduling, reporting and analytics, and click-to-call options (features you won’t find on sites like Instagram). These services allow you to run your business more effectively, reach qualified leads, and protect what matters most; your business.
Despite MassRoots target audience of cannabis enthusiasts, many non-cannabis brands have also taken the opportunity to brand themselves early to capitalize on new and growing demographics. Denver based entrepreneur, Josh Schwab, owner of the wildly popular artisan donut shop, Glazed & Confuzed (@GlazedNConfuzed) saw an opportunity to reach new customers by creating a business account on MassRoots. “When cannabis became legal in Colorado, we knew there was an opportunity to reach new customers. Creating our MassRoots account was a no-brainer. The response has been fantastic! Seeing out of state customers who recognize us from MassRoots is truly amazing.” Said Josh. In addition, businesses are drawn to MassRoots’ fast-growing, and highly engaging audience of cannabis enthusiasts and how it’s breaking down social stigmas and shattering old stereotypes.
Mitigating risk has been vital to business success since the beginning of time. So why should it be any different with your marketing efforts? Join other pioneering brands by adding MassRoots for Business to your marketing strategy. Reach new customers, protect your business, and build your brand.
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