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SAN FRANCISCO – San Francisco’s leading medical cannabis dispensary SPARC and one of its most revered urban apparel brands, Upper Playground, launch today a brand new art series celebrating the vitality of living in San Francisco.

Members of SPARC and Upper Playground are set to reveal the first art in a collaborative series at a huge gathering of media, technologists, finance, and cannabis industry CEOs called the New West Summit.

At 3:15 p.m. on Friday, Nov. 20 at the Parc 55 hotel in San Francisco, executives from SPARC, Upper Playground and artist Sam Flores will reveal the first images in their new collaboration, and answer press questions.

More on Upper Playground

Upper Playground is an art and fashion company founded by Matt Revelli in 1998. As an independent lifestyle brand and promoter of progressive, creative lifestyles, Upper Playground is recognized for its active collaborations with artists and illustrators from around the world. In addition to retail locations in San Francisco, Berkeley and Portland, Upper Playground has established affiliated fine art galleries such as Fifty24SF Gallery in San Francisco, Fifty24PDX Gallery in Portland and Fifty24MX Gallery in Mexico City, Mexico.

More on Sam Flores

“Sam Flores (born 1975) is an American visual artist, illustrator, and muralist, primarily creating urban- and graffiti-inspired modern art. He has worked with various mediums, including acrylics, pen and ink, and sculpture. Much of his early work focused on developing designs for skateboarding and clothing companies. He has displayed in the United States, Canada, Singapore, Japan and throughout Europe.” via Wikipedia

More on SPARC

SPARC is one of San Francisco’s leading dispensaries. Their flagship dispensary has a translucent-glass façade reminiscent of the molecular structure of tetrahydrocannabinol (THC) and their interior has been lauded a the “apple store of pot” and has won several interior design awards by the American Institute of Architects. You can tour the dispensary here.

More on New West Summit

The first-ever New West Summit.

For more information, pictures, interview opportunities, and press passes, check out our links below:

http://www.upperplayground.com/collections/sam-flores

http://www.fifty24sf.com/tag/sam-flores

http://www.upperplayground.com

http://www.sparcsf.org/

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