Last week, the anti-medical marijuana group in Florida, Vote No on 2, spent over $1 million launching a television advertisement campaign to sway voters against Amendment 2. The ads spin some factual information into frightening half truths, and uses styling reminiscent of crime scene shows to present the twisted information to viewers.
The pro-medical marijuana group, People United for Medical Marijuana (United for Care), is trying to fight back. The group cannot afford to launch a return campaign because most of the funds raised were spent just to put Amendment 2 on the ballot next month. Until yesterday, they had only run radio advertisements, and shared patient’s stories through the campaign website.
Monday October 13, United for Care released an online advertisement that shares the story of one patient’s struggle with a debilitating medical condition. In the video, the parents of Rebecca, a young girl who suffers from seizures, call to voters to support Amendment 2 in Florida.
If Amendment 2 is supported by sixty percent of voters, Rebecca will have the chance to try the same medical marijuana treatment that has proven successful for so many other children with epilepsy.
photo credit: facebook.com/UnitedForCare