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Back in September, rapper Waka Flocka reached out to his Instagram following to recruit a full-time, 50k a year personal blunt roller. Now it seems the Atlanta rapper’s smoking habits have landed him a new gig of his own as the spokesman for Pine Brothers Throat Drops. His recent commercial aired during the 2014 American Music Awards and portrays Waka in smoke-filled room claiming, “Can’t live without my Pine Brothers, straight up.”

This brilliant advertisement has put the Pine Brothers brand on a national platform, with mentions in Time, Adweek, MTV, Mashable, Gawker, and hundreds more. It looks like stoners may be flocking to the Pine Brothers brand.

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