For cannabis enthusiasts, the news that Willie Nelson is launching his own cannabis product line is reason enough for excitement. But it’s also good news for experienced professionals looking for job opportunities in the cannabis industry.
Nelson’s new company, Willie’s Reserve, will be launching in Colorado in the near future. According to the website, consumers can look forward to a selection of whole flower products, ready-rolls (pre-rolled joints), and vaping pens and cartridges. There have also been rumors of branded edibles and smoking equipment, but nothing has been confirmed on that front yet.
Willie’s Reserve is currently looking to fill three positions in Denver: Compliance Officer, Production Manager, and Bookkeeper/Admin/Office Assistant.
The necessary qualifications and skills for each position differ, but all three require that applicants hold or are qualified to hold a Marijuana Enforcement Division (MED) badge. The Compliance Officer must have a valid MED badge to apply, whereas the Production Manager must have their MED badge by the first day of work. This restricts applications to Colorado residents, and assumedly those who already work in the cannabis industry. In the case of the Compliance Officer position, two years of experience working in the industry is preferred (although not required).
Similarly, knowledge of cannabis products is a must – particularly for the Compliance Officer and Production Manager. Cannabis knowledge isn’t specified as a requirement for the Bookkeeper position, but if you’re a weed-smoking accountant, then it probably wouldn’t hurt to mention that in your application.
It seems that the positions of Extractor and Sales Director have already been filled since the job listings were posted last month.
More about Willie’s Reserve
At this point in time, it’s unclear when the company will have its official launch, and whether or not Willie’s Reserve will have stand-alone stores, or sell their products at established dispensaries throughout Colorado.
At last year’s South by Southwest festival, Nelson revealed his plans to launch his own brand of cannabis products. However, in an interview with The Daily Beast, it was spokesperson Michael Bowman who shed more light on the company’s plans. “He wants it to be something that’s reflective of his passion,” Bowman said. “But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.”
According to the company’s website, Willie’s Reserve “pays tribute to the tradition of sharing, caring and toking.” Bowman indicated that the company would operate with a ‘small business’ mentality: “Let’s call it the anti-Walmart model […] A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing.” The company also promises that all its cannabis will be sourced from independent growers.